Privacy Policy
Last Updated: May 18, 2026 · Version 1.1
1. Introduction
At Felt AI (“we”, “us”, “our”, or “Company”), your privacy is of paramount importance. Felt is an AI‑powered travel concierge platform designed to build personalized travel experiences based on emotional moods and traveler preferences.
This Privacy Policy explains how we collect, use, disclose, protect, and process your personal data when you visit our website (http://localhost:3000) or utilize any associated features, products, or platforms (collectively, the “Service”).
By accessing or using the Service, you consent to the data collection, transfer, manipulation, storage, disclosure, and other uses of your information as described in this Privacy Policy.
2. Information We Collect
We collect information directly from you, automatically through your interaction with our Service, and from third-party partners.
A. Information Provided Directly By You
- Account Registration Details: Email address, password, and optional demographic attributes (e.g., age bracket, travel frequency).
- Emotional & Travel Preferences: Sliders, keywords, and emotional states selected during Vibe Checks or trip brief synthesis (e.g., “Reflective”, “Serene”, “Energized”).
- Lead Capture Pipeline: Email submitted to unlock concept previews or waitlists, stored in Supabase and browser session storage.
- Payment Details: Handled securely through Stripe. We do not store credit card numbers on our servers.
B. Automatically Collected Information
- Interaction Logs: Page views, button clicks, time spent on components, and scrolling activity.
- Google Analytics Trackers: Google Analytics (configured under measurement ID
G-V5WR2VNMGK) with enhanced demographics enabled. Google Analytics uses persistent cookies to capture navigation activity. All data captured via Google Analytics is aggregated and anonymized; we do not store, process, or transmit any Personally Identifiable Information (PII) through Google Analytics. - Microsoft Clarity & Session Replay: Recordings of session replays, click maps, and heatmaps to measure funnel drop-off and improve layout usability.
- Bot Protection Integrity: Cloudflare Turnstile telemetry to prevent spam and verify human presence on forms.
3. How We Use Your Information
We process your personal information to achieve our legitimate business interests, fulfill legal obligations, and satisfy contractual agreements, including to:
- Construct custom travel itineraries and trip briefs.
- Calibrate and maintain your personal Feeling Fingerprint travel profile.
- Deliver the Service, manage accounts, and process Stripe subscription invoices.
- Analyze platform engagement (using Google Analytics, Microsoft Clarity, and Vercel Analytics) to identify roadblocks.
- Verify Turnstile integrity and prevent promo abuse on exit-intent discount codes.
4. Sharing & Disclosure of Information
We do not sell your personal data. We only share your data with trusted partners and third parties in the following limited circumstances:
- Service Providers: Supabase (database), Stripe (payment gateway), Resend (email), Google Analytics, and Microsoft Clarity.
- Affiliate Travel Providers: Third-party affiliate links (Skyscanner, Expedia, Booking.com) to complete bookings independently. No raw user credentials or feeling index metrics are passed to external travel brokers.
- Compliance with Law: To comply with legal requirements, subpoenas, or to protect the rights and safety of Felt AI.
5. Data Protection Rights
Under GDPR, EU and UK residents possess the right to access, rectify, export, or erase their personal data from our servers. California residents are entitled to CCPA disclosures regarding categories of personal information collected. For all privacy requests, contact us at privacy@felt.ai.
6. Data Retention
| Data type | Retention |
|---|---|
| Account & Feeling Profiles | Until deletion + 30 days |
| Trip briefs & packages | 24 months from last access |
| Quote snapshots | 90 days |
| Support messages & Lead capture | 24 months |
| Payment records | 7 years (legal obligation) |